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UNICEF Manuscript

The 1995 UNICEF publication "ABCD" brought forward the first SEED-SCALE statement, synthesizing the discussions of an international task force commissioned by UNICEF Executive Director, Jim Grant. Grant's interest in commissioning this task force was to find a process that more reliably enabled scale-level and sustainable results in social change.

GreenBook-UNICEF_1995(complete).pdf1.46 MB